Skip to main content
CourseKiln

How we work

By CourseKiln Editorial·Published ·5 min read

A site about not getting fleeced has to be checkable itself, so here is how this one works, in full. We name no individual sellers. We take no affiliate commission and earn nothing from anything you buy. We trace every legal point, figure and case to a primary source, date it, and keep a record. When we get something wrong we fix it in the open and say so. None of that is a slogan. It is the operating method, and you are meant to use our own checks on us.

Who is accountable#

CourseKiln is written and edited by the CourseKiln Editorial team at Kiln Guides, under a named editor. The editor and the standards we hold are set out on this page, not behind a logo. We will not ask you to verify the person behind a sales claim while keeping the people behind our own pages anonymous.

One disclosure, repeated here because this is the page that makes the accountability claim: Kiln Guides is being incorporated as a limited company and the registration is currently with Companies House. The registered name and number will be added to the site the day it completes, and the change will be logged on the corrections page. We teach that a missing company record is a question to ask rather than a verdict, and the same standard applies to us.

How we source#

Three kinds of evidence sit behind the pages, and we keep them separate and visible.

  • Regulators and courts. Every statute, in-force date, penalty and enforcement case is traced to the primary source, named rather than paraphrased, and dated. Laws change, so each fact carries the date we checked it.
  • Academic research. Where we explain why a tactic works, we cite the actual study, by name and year, not a vague gesture at "psychology."
  • Established journalism. Where a court or a major news organisation has reported a specific case, we point to their finding and link to it. We do not restate their reporting as our own accusation.

We keep a public sourcing log and a public corrections record, and from launch we preserve our pages in the Internet Archive, so the record of what we said, and when, is fixed and checkable.

Why we name no one#

We describe patterns, never individual sellers. This is deliberate, and it does two things at once. It keeps the guidance useful, because learning to read any seller in a category beats a list of names that is out of date the day it is published. And it keeps the work accurate and fair, because a method that teaches you to check cannot be turned into a fight about one person. Where a regulator or a reputable outlet has already named a case, we link you to their finding so you can read it at the source. We do not put a name in our own words.

Every check comes with its limit#

A check taught without its limit is just a smarter way to mislead, and we refuse to become that. A missing company record is a question to ask, not proof of a fraud, because sole traders leave no record anywhere. A clean record is not a character reference. We say so, every time, on every check. The honest reading of the evidence is the only reading worth publishing.

How we are funded#

No affiliate links, ever. We do not take a commission on anything you buy, and we do not run sponsored verdicts. The reason is simple and load-bearing: the moment a guide earns from your decision, it stops working for you and starts working for whoever pays it. Most advice aimed at the people these products target is paid for by the people the advice is about. Ours is not, and that single fact is what makes it worth reading.

A guide whose whole job is to help you tell a real expert from a paid one cannot be paid by the people it asks you to scrutinise, or it quietly becomes the thing it warns you about. So this one takes no sponsor and no advertiser, by its nature and not as a favour. We would rather be the guide you can check than the guide that gets paid.

When we are wrong#

We keep a public corrections page. When a figure, a date or a claim turns out to be wrong, we fix it in the open, date the change, and note what it affected. Getting it right matters more than looking right, because the day this site stops being accurate is the day it stops being worth citing.

If a seller wants to respond#

We deal in documented fact and described conduct, not in character. A seller who believes a pattern we describe does not fit them is welcome to show the evidence, and accurate evidence changes the page. We will not, though, remove an accurate, sourced description because someone would prefer it gone. An attempt to suppress true information is itself a matter of public record.

How to check us#

Run our own method on us. Look for who is accountable. Check our sources at the link. See whether we correct in the open. Confirm we sell you nothing and take no cut. We built the checks so that an honest operator passes them with room to spare, and we hold ourselves to the same bar.

Editor

This site is written by the CourseKiln editorial desk and edited by Scott Jones, who is accountable for what it publishes, at Kiln Guides. A small business owner in the United Kingdom, he built this guide after watching these courses come and go for years, so that people chasing a real ambition are not treated as easy money. The rule behind it is simple: do not trust the funnel or the screenshots, verify them. Corrections and source queries: /corrections.

Public sourcing log

Every claim across the site, the source behind it, and the date we last checked. Built from the sources_jsonb of all published pages.

ClaimSourceOn pageChecked
The 2025/26 annual data, published on 21 May 2026, shows the uphold rate falling further: across all financial products the ombudsman upheld 30 percent of the complaints it resolved.Financial Ombudsman Service, Annual complaints data and insight 2025/26Will you actually get your money back? An honest look at the odds2026-06-11
The three-day cooling-off right covers only in-person sales over 25 dollars, not purchases made online, by phone or by mail.FTC Cooling-Off Rule, 16 CFR Part 429Mis-sold a course or coaching in the US? How to get your money back2026-06-11
When a complaint about a bank or card provider is escalated to the Financial Ombudsman Service, it is upheld in the consumer's favour about a third of the time: a 34 percent uphold rate across all products in 2024/25, down from 37 percent the previous year.Financial Ombudsman Service, Annual complaints data and insight 2024/25Will you actually get your money back? An honest look at the odds2026-06-10
For a credit-card purchase costing more than 100 pounds and not more than 30,000 pounds, the card issuer is jointly liable with the seller, so a claim can be made against the bank as well as the seller. A price of exactly 100 pounds falls outside the protection.Consumer Credit Act 1974, Section 75Mis-sold a course or coaching in the UK? How to get your money back2026-06-10
In its action against an online business-coaching seller, the FTC alleged that although the programs cost thousands of dollars, very few buyers, if any, made money, while the marketing implied large profits were typical.FTC v. Lurn, Inc. and Anik Singal (Federal Trade Commission, September 2023)If it really makes that much, why are they selling it to you?2026-06-05
A review of seventy income disclosure statements found most leave out or downplay the share of participants who made little or no money, emphasise a small number of top earners, and ignore participants' expenses.Federal Trade Commission staff report, Multi-Level Marketing Income Disclosure Statements (September 2024)Do they have any proof they didn't make themselves?2026-06-04
In multi-level marketing, the one corner of this industry where income figures are published at all, a review of seventy disclosures found most omit the share of buyers who made little or no money and lead with a few top earners; coaching sellers face no such requirement, which is why the percentage of students who reached the advertised result matters more than any single figure.Federal Trade Commission staff report, Multi-Level Marketing Income Disclosure Statements (September 2024)If it really makes that much, why are they selling it to you?2026-06-04
The Act bans fake and incentivised reviews, treats mandatory fees as automatically unfair, and lets the regulator fine up to 10 percent of global turnover; the consumer provisions came into force on 6 April 2025.Digital Markets, Competition and Consumers Act 2024 (c. 13)Checking a coach or course in the UK: your rights and the public records2026-06-04
A company, its directors, filed accounts and the register of disqualified directors can be searched free of charge.Companies House (find and update company information)Checking a coach or course in the UK: your rights and the public records2026-06-04
Anyone making an earnings claim must hold evidence for it before publishing, and that evidence must reflect a typical respondent, not the best performer.ASA / CAP Code, earnings claims guidanceChecking a coach or course in the UK: your rights and the public records2026-06-04
Section 5 of the FTC Act reaches deceptive and unfair acts, and the Business Opportunity Rule requires a disclosure document for covered sellers but carves out pure coaching.FTC Business Opportunity Rule, 16 CFR Part 437Checking a coach or course in the US: your rights and the public records2026-06-04
Public-company filings can be searched on EDGAR; there is no single national company register, so checks fall to the state of formation.U.S. Securities and Exchange Commission, EDGARChecking a coach or course in the US: your rights and the public records2026-06-04
Anyone offering investment services can be checked on FINRA BrokerCheck.FINRA BrokerCheckChecking a coach or course in the US: your rights and the public records2026-06-04
Sections 18 and 29 of the Australian Consumer Law prohibit misleading or deceptive conduct and false representations, and a testimonial is presumed misleading unless the seller can substantiate it.Competition and Consumer Act 2010 (Cth), Schedule 2 (Australian Consumer Law)Checking a coach or course in Australia: your rights and the public records2026-06-04
A company, its directors and any banned or disqualified status can be searched on ASIC, and the trading entity confirmed on ABN Lookup.Australian Business Register (ABN Lookup)Checking a coach or course in Australia: your rights and the public records2026-06-04
The Consumer Protection Act prohibits misleading representations and bait marketing, and protects a juristic buyer only where the business sits below the two-million-rand asset or turnover threshold.Consumer Protection Act 68 of 2008 (South Africa)Checking a coach or course in South Africa: your rights and the public records2026-06-04
A company and its directors can be searched to confirm the entity exists and is in good standing.Companies and Intellectual Property Commission (CIPC)Checking a coach or course in South Africa: your rights and the public records2026-06-04
The 2024 coaching-sector guidelines ban invented limited-seats urgency, require a student's consent before a success story is used, and mandate disclosure of paid placements.CCPA Guidelines for the Coaching Sector, 2024 (issued 13 November 2024)Checking a coach or course in India: your rights and the public records2026-06-04
A company, its director identification number and any disqualification flag can be searched on the Ministry of Corporate Affairs portal.MCA21, Ministry of Corporate Affairs (India)Checking a coach or course in India: your rights and the public records2026-06-04
Section 52 is the criminal route and section 74.01 the civil route for false or misleading representations, and a performance claim must rest on adequate and proper testing carried out before the claim is made.Competition Act (R.S.C. 1985, c. C-34)Checking a coach or course in Canada: your rights and the public records2026-06-04
Federally incorporated businesses can be searched on Corporations Canada, with provincial registries covering the rest.Corporations CanadaChecking a coach or course in Canada: your rights and the public records2026-06-04
An online purchase carries a 14-day cancellation right, extended to up to twelve months where the trader failed to give the required information.Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013Mis-sold a course or coaching in the UK? How to get your money back2026-06-04
A dispute with a bank that is unresolved after eight weeks can be taken free of charge to the Financial Ombudsman Service.Financial Ombudsman ServiceMis-sold a course or coaching in the UK? How to get your money back2026-06-04
A card billing dispute must be raised in writing within 60 days of the statement showing the charge, with the issuer required to acknowledge within 30 days and resolve within 90.Fair Credit Billing Act (via the Consumer Financial Protection Bureau)Mis-sold a course or coaching in the US? How to get your money back2026-06-04
The consumer guarantees apply whether or not a seller offers refunds, a blanket no-refunds policy is unlawful, and a major failure entitles the buyer to a refund.Australian Competition and Consumer Commission (consumer guarantees)Mis-sold a course or coaching in Australia? How to get your money back2026-06-04
A bank that refuses a valid card dispute can be escalated to the Australian Financial Complaints Authority.Australian Financial Complaints Authority (AFCA)Mis-sold a course or coaching in Australia? How to get your money back2026-06-04
Direct-marketing purchases carry an absolute five-business-day cooling-off right that a seller cannot defeat by claiming the work has already begun.Consumer Protection Act 68 of 2008, Section 16Mis-sold a course or coaching in South Africa? How to get your money back2026-06-04
Breaches of the Consumer Protection Act can be taken to the National Consumer Commission.National Consumer Commission (South Africa)Mis-sold a course or coaching in South Africa? How to get your money back2026-06-04
Consumer complaints can be filed online and heard virtually through the E-Daakhil portal, with the orders enforceable as court decrees.E-Daakhil, National Consumer Disputes Redressal CommissionMis-sold a course or coaching in India? How to get your money back2026-06-04
In most provinces a contract obtained by a false or misleading claim can be cancelled within one year, and Ontario treats coaching as a personal-development service with a ten-day cancellation right.Ontario Consumer Protection Act, 2002Mis-sold a course or coaching in Canada? How to get your money back2026-06-04
British Columbia gives a statutory right to a card reversal where a distance seller fails to refund within fifteen days.Consumer Protection BC (Business Practices and Consumer Protection Act)Mis-sold a course or coaching in Canada? How to get your money back2026-06-04
The Operation AI Comply sweep brought enforcement actions against sellers who used AI claims to promise easy passive income that did not materialise, including AI-powered online-storefront schemes.Federal Trade Commission, Operation AI Comply (September 2024)Thinking about an AI agency course? How to check it before you pay2026-06-04
Anyone making an earnings claim must hold documentary evidence for it before the claim is published.ASA / CAP Code, Rule 3.7 (Substantiation)Do they have any proof they didn't make themselves?2026-06-03
Quoted earnings must reflect the level a typical respondent is likely to attain, not a minority of unrepresentative high performers.ASA / CAP Code, Rule 20.2 (Employment and earnings claims)Do they have any proof they didn't make themselves?2026-06-03
The Act bans fake and incentivised reviews, treats mandatory fees as automatically unfair, and allows fines of up to 10 percent of global turnover. Its consumer provisions came into force on 6 April 2025.Digital Markets, Competition and Consumers Act 2024 (c. 13)Why this exists2026-06-03
A "results not typical" disclaimer does not rescue a misleading headline earnings claim; the primary claim is assessed first.ASA / CAP Code guidance on earnings claimsWhy this exists2026-06-03
The Business Opportunity Rule requires a disclosure document for some sellers but carves out pure coaching, and the proposal to extend it to business coaching has stalled.FTC Business Opportunity Rule, 16 CFR Part 437Why this exists2026-06-03
India's 2024 coaching-sector guidelines classify false urgency such as "limited seats" as misleading and make paid-course disclosure in success stories mandatory.CCPA Guidelines for Prevention of Misleading Advertisement in the Coaching Sector, 2024 (issued 13 November 2024)Why this exists2026-06-03
Regulators in multiple countries publish formal taxonomies of the deceptive design patterns these funnels rely on.OECD, Dark commercial patterns (2022); FTC, Bringing Dark Patterns to Light (2022); CMA, Online Choice Architecture (2022)Why this exists2026-06-03
Regulators in at least seven countries now catalogue these funnel moves as deceptive design patterns.OECD, Dark commercial patterns (2022); FTC, Bringing Dark Patterns to Light (2022); CMA, Online Choice Architecture (2022)Why am I even seeing this? The funnel that found you2026-06-03
A UK regulator has pursued inflated "was" and "value" reference-price claims through the courts.CMA, Emma Group consumer protection caseIs that "£9,997 value" real, or invented so the price feels like a rescue?2026-06-03
Failing to disclose that a recommendation is paid, or concealing that a review was incentivised, is a commercial practice considered unfair in all circumstances.Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13 (consumer review manipulation)Does the "required" software pay them a commission?2026-06-03
A UK regulator took a company to court over misleading countdown timers and false "high demand" messages and secured binding undertakings; the High Court endorsed the settlement on 22 May 2026.CMA, Emma Sleep: court endorses action on sales practices (22 May 2026)"Last cohort ever," and then there is another one in March2026-06-03
UK misleading-practice rules judge the overall impression an advertisement creates, not only whether each literal claim is true.Digital Markets, Competition and Consumers Act 2024 (unfair commercial practices: misleading actions)Is that supercar, and the mansion behind it, rented by the hour?2026-06-03