Value ladder
By CourseKiln Editorial·Published ·1 min read
The staircase of offers, from a cheap entry to a high-ticket programme, each one positioned as the natural next step. The escalation, not the entry price, is where the money is.
The staircase of offers, from a cheap entry to a high-ticket programme, each one positioned as the natural next step. The escalation, not the entry price, is where the money is.