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CourseKiln

Plain-language glossary

By CourseKiln Editorial·Published ·1 min read

Plain-language definitions of the words the course and coaching industry uses, so the jargon stops working on you.

  1. Affiliate

    What 'Affiliate' means, in plain language.

  2. Chargeback

    What 'Chargeback' means, in plain language.

  3. Closer and setter

    What 'Closer and setter' means, in plain language.

  4. Confirmshaming

    What 'Confirmshaming' means, in plain language.

  5. Cooling-off period

    What 'Cooling-off period' means, in plain language.

  6. Dark pattern

    What 'Dark pattern' means, in plain language.

  7. Discovery call, or strategy call

    What 'Discovery call, or strategy call' means, in plain language.

  8. Done-for-you, or DFY

    What 'Done-for-you, or DFY' means, in plain language.

  9. Drip pricing

    What 'Drip pricing' means, in plain language.

  10. Evergreen webinar, or fake-live

    What 'Evergreen webinar, or fake-live' means, in plain language.

  11. Funnel

    What 'Funnel' means, in plain language.

  12. High-ticket

    What 'High-ticket' means, in plain language.

  13. Income claim, or earnings claim

    What 'Income claim, or earnings claim' means, in plain language.

  14. Income disclosure statement

    What 'Income disclosure statement' means, in plain language.

  15. Lead magnet

    What 'Lead magnet' means, in plain language.

  16. Mastermind

    What 'Mastermind' means, in plain language.

  17. Monthly recurring revenue, or MRR

    What 'Monthly recurring revenue, or MRR' means, in plain language.

  18. Passive income

    What 'Passive income' means, in plain language.

  19. Price anchoring

    What 'Price anchoring' means, in plain language.

  20. Provenance

    What 'Provenance' means, in plain language.

  21. Scarcity, and false scarcity

    What 'Scarcity, and false scarcity' means, in plain language.

  22. Section 75

    What 'Section 75' means, in plain language.

  23. Social proof

    What 'Social proof' means, in plain language.

  24. The denominator

    What 'The denominator' means, in plain language.

  25. Tripwire

    What 'Tripwire' means, in plain language.

  26. Value ladder

    What 'Value ladder' means, in plain language.

  27. Value stack

    What 'Value stack' means, in plain language.

  28. Video sales letter, or VSL

    What 'Video sales letter, or VSL' means, in plain language.